that help guide the future.
When the brand vision clicks, it reflects and supports the business strategy, differentiates from competitors, resonates with customers, energizes and inspires employees and partners, and precipitates
a gush of ideas for marketing programs.
Brand strategy & product positioning
Successful product positioning requires to articulate: “How your product can solve your customer’s problem“ and “Why it is a better solution than its competitors“.
The answer is the best combination of the 7 Ps of retail marketing: product, price, place, promotion, process, people and physical evidence.
Business model definition
The term business model refers to a company’s plan for making a profit.
It identifies the products or services the business plans to sell, its identified target market.
Established businesses should regularly update their business plans or they’ll fail to anticipate trends and challenges ahead.