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Lead generation

For a person in the company database to be considered a lead, it is necessary to display an interest, spontaneous or solicited, in the product.
In the lead generation we follow a simple rule: "Quality and not quantity."
This allows us the trap that is too often mistakenly considered lead, people who are mere prospects. Having an increase in contact costs as a result, a loss of focus on real leads and a disorientation of the sales force.
If applied correctly, the lead generation creates a win-win situation between the company and the customer. The customer may in fact receive information regarding a product that interests it and the company will have the opportunity to present the advantages of its product to someone who has expressed this desire.


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